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The role that does not sell insurance directly is the consultant. In the insurance industry, consultants provide valuable expertise and guidance to clients regarding their insurance needs and the types of coverage that would be appropriate for them. They analyze risks and help clients understand various insurance products, but they do not engage in the actual transaction of selling insurance policies.

In contrast, producers, agents, and brokers are directly involved in selling insurance. Producers typically work for an insurance company and have a legal relationship that allows them to represent that company in selling its policies. Agents work as intermediaries for insurance companies and have the authority to bind coverage on behalf of the insurer. Brokers act as intermediaries for clients, helping them find the best policies from different insurance companies, but they are also involved in the sale of insurance.

Understanding these roles helps clarify how different professionals operate within the insurance industry and their respective functions in relation to selling insurance products.